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MEMBERSHIP.IO & THE MEMBERSHIP EXPERIENCE PRESENTS
Limited Time Black Friday Bundle 🚨
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Black Friday
Stu

Build, Launch, and Grow a
Successful Membership with
the Proven Blueprint and
Powerful Software You Need

Imagine having a membership business that runs smoothly,
gives you time to focus on what matters most, and generates
consistent revenue month after month. With this Black Friday
bundle, you can turn that dream into reality.
Unlock the exact blueprint that has helped thousands build
thriving memberships, PLUS the software to run it.
One-time Black Friday deal. This offer won’t be available again, so don’t miss out!

The perfect 1-2 training + tech punch to get your
membership off the ground and running

You won’t just learn the how — you’ll also get the best membership platform to build it.
The membership
My proven system has helped thousands of entrepreneurs
build recurring revenue membership sites, generate
consistent income, and create more freedom in their lives.
 
Membership-io
The gold standard membership platform that gives your
content and community a forever home. Automate your
processes, personalize your member experience, and help
your content get discovered.
If you’re new around here, you’re probably wondering…

What is The Membership Experience™?

The Membership Experience™ is my six-module signature training program that gives you
the clarity and confidence to launch, grow, and scale a high 6, 7, and even 8-figure
membership site.
As part of this package, you’ll get access to this self study version!
Membership Experience
Membership Experience
These aren’t pie-in-the-sky theories

The Membership Experience™ works!

Since 2008, I’ve been working with tens of thousands of membership site owners and
distilled my knowledge into a few key strategies that will make all the difference for you and
your business.
Each module is crafted to help you get maximum results. When you apply the strategies,
you’ll have more breathing room in your business, less stress, and a lot more time for the
people and things that matter.
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Specifically, my signature program is based on a strong foundation PLUS…

The 6 core strategies to start your membership
 and set you up for long-term success

Foundation Strategy
FOUNDATION STRATEGY
This is all about identifying who you will serve, what they REALLY
want, and how best to serve them with the right type of membership
site.
Audience Strategy
AUDIENCE STRATEGY
This is your strategy for building and growing your audience and your
email list. I’ll hand over my content creation secrets for producing a
ton of high-value content for your platform, PLUS I'll share with you
the keys to creating the ultimate list builders that are proven to work
time and time again.
Content Strategy
CONTENT STRATEGY
This is about you crafting content that is easy to deliver and compels
people to buy. I’ll show you exactly how to structure your content so
that your members rave about the progress they’re making with the
things that they’re learning from you.
Marketing Strategy
MARKETING STRATEGY
This is your strategy for attracting new paying members. When it
comes to marketing, there are a million things you can do. I’m going to
cut through the clutter and share with you the proven strategies that
we do over and over again to add thousands of new members with
every promotion.
Launch Module
LAUNCH MODULE
In this module, we get into the “how-to” specifics of executing HIGHLY
effective launches and marketing campaigns for your membership.
Community Strategy
COMMUNITY STRATEGY
One thing I know for certain is that people come for the content, but
stay for the community! This module is all about creating a thriving,
engaged community that leads your members to more progress. And if
you can build a strong, sticky community, your members will be happy
and stay with you month after month!
Retention Strategy
RETENTION STRATEGY
This is your plan for keeping people happy and paying month after
month. If you don’t have a plan for this, you’re in trouble. If you aren’t
intentional about designing a retention strategy, you will lose a lot of
people each month — and therefore a lot of money. This is THE most valuable module if you want to maximize your revenue with memberships and subscriptions.
CLICK HERE TO SEE A COMPLETE BREAKDOWN OF THE COURSE MODULES.

Unlock These Exclusive Bonuses to
Fast-Track Your Success

I want you to have everything you need to succeed, and you know that my team and I love to
take care of you. That’s why I’m also including some bonus foundational and advanced
trainings.
Bonus1
Founding Member Launch Scripts
FOUNDING MEMBER LAUNCH SCRIPTS
The Founding Member Launch is one of the fastest and
easiest ways to launch your membership site.
During this bonus, I will walk you through my proven strategy
and provide you with my exact word-for-word email and
social media scripts. In fact, there are SO many people in our
community that covered their investment in The
Membership Experience™ with just THIS bonus.
 
$497 VALUE
Bonus2
Borrowed Influence
BORROWED INFLUENCE
In this bonus, I’ll show you exactly how to build massive
momentum from a standing start and grow your audience
fast. And if you have an existing audience, you’re going to be
able to leverage these strategies to biggie size your
audience in record time using “Borrowed Influence.”
 
$497 VALUE
Bonus3
7-Figure Fill in the Blank Launch Script Templates
7-FIGURE FILL IN THE BLANK LAUNCH SCRIPT
TEMPLATES
When you join The Membership Experience™, you’ll get
access to these tremendously valuable scripts that I have
used over and over to craft winning, 7-figure launches. With
these templates, it is ultra-easy for you to answer a few
questions and fill in a few blanks. When you’re finished, you
have proven scripts. No more guessing what to say. These
scripts just set you up for success!
 
$997 VALUE
Bonus4
Grab & Go Email Template Super Pack
GRAB & GO EMAIL TEMPLATE SUPER PACK
Email is the most important communication channel for
online entrepreneurs like you and me. It’s how we share our
promotions, serve our audience, and communicate with our
members. But what do you say? And how should you say it?
In this Email Template Super Pack, we’re handing over our
email scripts for marketing, nurturing sequences, flash sales, onboarding, and more!
 
$497 VALUE
Bonus5
Membership Sales Page Toolkit
MEMBERSHIP SALES PAGE TOOLKIT
These are the exact tools and resources that I use to create
a gorgeous sales page that converts! Complete with swipe
copy and design templates, you’ll be able to quickly whip up
a sales page that not only stands out but will have visitors
saying, “just take my money already!”
 
$497 VALUE
Bonus6-1
Membership Launch Blueprints
MEMBERSHIP LAUNCH BLUEPRINTS
With these step-by-step launch blueprints, you’ll have the
tools and know-how to launch, grow, and scale your
membership — whether you choose to do a super simple
launch or a whizbang launch. This is a launch buffet. All you
have to do is pick and choose the right elements that are
best suited for you and your membership and create a
blueprint that gets results!
 
$497 VALUE
AND IF ALL THESE BONUSES WEREN’T ENOUGH, I WANT TO SWEETEN THE POT.

For Black Friday, You’ll Get 1 Year of
My Membership Building Software
Totally Free

Black Friday
Membership.io is THE best software platform for creators and entrepreneurs building and
running memberships! With industry-leading tools for automation, personalization, and
content discovery, there’s no other platform out there that empowers membership site
owners and their members to create thriving online communities and generate recurring
revenue.
This is your ONLY chance to get the self-study version of The Membership Experience™
 and one full year of Membership.io (Grow Plan) at this unbeatable price. 
After this limited, one-time Black Friday deal ends, it’s gone for good.
After your free year of the Membership.io Grow Plan, you’ll have the option to continue at the regular
price, with the ability to upgrade, downgrade, or cancel as needed. See Offer Terms.
NOW THAT YOU’VE SEEN ALL THE GOODIES, YOU MIGHT BE THINKING…

How does The Membership Experience™ work?

All the course materials, downloads, and instructions are provided on our members-only
website (The Membership Experience™ Hub). As part of the self-study version, all the content
is available on demand. That means you can access it and take action at your own pace.
short video lessons
Each module consists of several short video lessons.
Downloadable audio versions, transcripts, and lesson
summaries are also provided so that — no matter how you
like to learn — we have you covered.
 
convenient
We also have fun interactive components that help you
retain everything you’ve learned, AND the entire site is
optimized for your mobile device so that learning on the go
is easy and convenient.
 

EVERYTHING YOU NEED AT YOUR FINGERTIPS

The Membership Experience™ is based on my involvement
working with tens of thousands of membership site owners
—both through this program, our own membership and our
software company, Membership.io.
It’s based on my real-world experience of being in the thick
of it, running my own membership sites producing high 6 and
even 7-figure incomes.
And it’s based on the hundreds of hours I spend every year
consulting high-level entrepreneurs from all around the
world in all kinds of markets.
These are the exact strategies and ideas you need to launch,
grow, and scale a highly profitable, low-stress membership
site.
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BEFORE YOU MAKE YOUR DECISION…

Who is The Membership
Experience™ for?

Our students and alumni range from influencers who may not be selling anything to their
audience yet, to multi-million dollar business owners, and New York Times best-selling
authors.
So, if you are an aspiring or established coach, speaker, designer, blogger, podcaster,
consultant, expert, content creator or influencer, or anyone who wants to add a reliable,
recurring revenue stream to your business, and you’d like a proven plan to guide you along
the way, then The Membership Experience™ is for you.
So let me ask you this...
ARE YOU READY TO STEP UP INTO A BIGGER VISION?
Are you eager to start your own business?
Or dramatically grow your current business?
ARE YOU READY TO EMBRACE EVERYTHING THAT A
MEMBERSHIP WOULD MEAN FOR YOU?
Substantial and sustainable income?
Less stress and a more fulfilling lifestyle?
Making a larger impact in the world?
If you know that anything is possible with the right strategy, the right tools, and total focus and commitment, then this is for you.
BACKED BY REAL-WORLD PROOF

The Membership Experience™ Gets Real
People Real Results

The Membership Experience™ has been proven to get results in a wide variety of different
markets. Take a look at some of the results of recent students who decided this experience
was right for them:
SHE WENT ON MATERNITY LEAVE—AND
NEVER WENT BACK
Lisa knew she’d have to go back to her job and
leave her children in daycare - unless she could
turn her blog into a business.
MORE FREEDOM TO PURSUE HER PASSIONS
At first, a membership felt heavy. Fast forward 6
years, and with the right strategies, Marisa felt
more confident, purposeful, and lighter,
meanwhile her membership thrived!
HE WAS EXHAUSTED LIVING LAUNCH TO
LAUNCH
Andrew left launch life behind and now has
stability, time, and freedom - because of his
membership that earns $19,500 a month!
FOR HER BUSINESS IT WAS THE “BEST
DECISION I EVER MADE!!!”
Marilyn isn’t scared of what she will (or won’t)
make. She knows EXACTLY how much money is
coming in - each and every month.
FROM WORKING 14 HOUR DAYS TO LIVING
HER DREAM LIFE
Ginger was stretched with her 1:1 therapy
practice. Moving to a membership allowed her to
serve more people at a more affordable rate,
bringing in $17K / month!
SHE LAUNCHED HER MEMBERSHIP TO A TINY
LIST
Susan Garrett launched to an email list of less
than 1,800 people… and got over 1,000 members
in the first week alone!
SHE STARTED HER MEMBERSHIP WITH A
SINGLE QUESTION
A year later, Wendy serves more than 100 other
paint retailers, giving her the freedom to live her
retirement dream with her husband by the sea.
SHE SIMPLY WASN’T MAKING ENOUGH AND
MOM-GUILT SET IN
Sarah was struggling to pay the bills and keep her
brick-and-mortar store open... but that all
changed once she added a subscription box!
HE LAUNCHED TO A LIST OF JUST 260
PEOPLE
Nigel wanted to make a bigger impact. Overnight,
it turned into a $10K a year business - with just 1
email.
OVER 6,000 PAYING MEMBERS… AND A
FRACTION OF THE STRESS
Best-selling author and speaker Michael Hyatt
discovered a new way of doing business that
changed everything for him.
HE RUNS HIS BUSINESS WHILE TRAVELING
Brett roams the continent with his wife while
running his business from the back of a van.
FROM FLATLINED AND FRUSTRATED TO 5X
MEMBERSHIP ROCKSTARS!
Flatlined and frustrated, a simple shift to their
membership framework resulted in 400+ new
members coming in EVERY MONTH!
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SO, LET’S RECAP THIS SPECIAL LIMITED-TIME BLACK FRIDAY BUNDLE DEAL

Here’s What You’ll Get

bundle deal
THE MEMBERSHIP EXPERIENCE™ AND ALL 6 MODULES

You’ll get the self-study version of The Membership Experience™ and 6 core modules
showing you the exact steps to turn what you know, love, and do into a highly successful
membership business. This is your blueprint to membership success... even if you’re
starting from scratch!

$2,497 VALUE
BONUS #1: FOUNDING MEMBER LAUNCH SCRIPTS

The Founding Member Launch is one of the fastest and easiest ways to launch your
membership site. During this bonus, I will walk you through my proven strategy and
provide you with my exact word-for-word email and social media scripts.

$497 VALUE
BONUS #2: BORROWED INFLUENCE

In this bonus, I’ll show you exactly how to build massive momentum from a standing
start, and grow your audience fast. And if you have an existing audience, you’re going to
be able to leverage these strategies to biggie size your audience in record time using
“Borrowed Influence.”

$497 VALUE
BONUS #3: 7-FIGURE FILL IN THE BLANK LAUNCH SCRIPT TEMPLATES

You’ll get access to these tremendously valuable scripts that I have used over and over
to craft winning, 7-figure launches. With these templates, it is ultra-easy for you to
answer a few questions and fill in a few blanks, and when you’re finished, you have
proven scripts.

$997 VALUE
BONUS #4: GRAB & GO EMAIL TEMPLATE SUPER PACK

In this bonus, I’m handing over our email scripts for marketing, nurturing sequences,
flash sales, onboarding, and more!

$497 VALUE
BONUS #5: MEMBERSHIP SALES PAGE TOOLKIT

These are the exact tools and resources that I use to create a gorgeous sales page that
converts!

$497 VALUE
BONUS #6: MEMBERSHIP LAUNCH BLUEPRINTS

With these step-by-step launch blueprints, you’ll have the tools and know-how to
launch, grow, and scale your membership — whether you choose to do a super simple
launch or a whizbang launch.

$497 VALUE
BONUS #7: ONE YEAR OF MEMBERSHIP.IO (GROW PLAN)

Get one year of my software Membership.io for free! Applies to Grow Plan only. Valid for
new customers only.

$1,190 VALUE
TOTAL VALUE$7,169
Stu image

Get this one-time Black Friday
deal for $1,997

Payment methods accepted

Frequently Asked Questions

What exactly do I get when I purchase this bundle?

When you purchase this Black Friday bundle, you’ll get access to the self-study version of The Membership Experience™ (including 6 core modules), plus a full year of Membership.io’s Grow Plan. You’ll also receive several exclusive bonuses, including launch scripts, email templates, and more — all designed to help you build, launch, and grow your membership site.

What is The Membership Experience™?

The Membership Experience™ is a 6 module online training program that gives you the clarity and confidence to launch, grow and scale a high 6, 7 and even 8-figure membership site. The course is taught by Stu McLaren who, since 2008, has been working with tens of thousands of membership site owners. This knowledge has been distilled down into the key modules inside of The Membership Experience™ that will make all the difference for you and your business.

What is the difference between the self-study version and other versions of The Membership Experience™?

The self-study version gives you full access to all the same training materials as the live, cohort-based version but allows you to go through them at your own pace. You’ll have lifetime access to the course content, but it does not include live coaching or community access.

How often do you open the doors to The Membership Experience™?

Since 2017, we've only opened once per year. This is the first time we’ve ever offered the self-study version. Typically, the course experience is cohort-based, where the content is released over time, and there are live elements. The next opening is anticipated for April 2025.

Do I get access to the new live, cohort-based version in April 2025 if I purchase now?

No, this Black Friday offer only includes the self-study version of The Membership Experience™. While you will receive lifetime access to all the course materials and bonuses in the self-study version, access to the live, cohort-based version in April is not included in this bundle. That said, there will be steep discounts for Alumni, that means you!

How is the content delivered?

As part of the self-study version, which is part of this Black Friday bundle, you will receive access to the core content materials at the time of purchase.

How much time will it take to go through the course content?

The Membership Experience™ is a 6 module training program. Each module is approximately one hour of learning time. As part of the self-study version, which is part of this Black Friday bundle, you can access the content at your own pace.

How long do I have access to The Membership Experience™ course materials?

You have lifetime access to your version of the course (The Membership Experience™ 2024) and the materials. This means you can revisit the modules and bonuses anytime.

Do I need to have a membership site already?

No! The Membership Experience™ will guide you through the process of launching your membership site from scratch. If you already have a membership, this bundle will help you take it to the next level by implementing advanced strategies for growth and retention.

What kind of support do I get with this bundle?

While the self-study version of The Membership Experience™ does not include live coaching, you’ll have full access to all the course content and support materials. For questions about Membership.io, there are resources available to help you during your membership set-up.

What happens after the first year of Membership.io?

After your free year of the Grow Plan, you will have the option to continue using Membership.io at the regular price. There’s no obligation to continue, and you can upgrade, downgrade, or cancel anytime before your renewal date.

Is Membership.io difficult to set up or use?

Not at all! Membership.io is designed to be user-friendly, even for those with limited tech experience. Membership.io offers tutorials and customer support to help you get your membership site up and running.

What if I already have Membership.io?

You can purchase this bundle and get access to the training. However, the Membership.io part of this offer is only available to new Membership.io customers. Existing customers can contact us at help@membership.io to see if there are other special Black Friday deals that apply to you.

Is there a refund or money-back guarantee?

This exclusive Black Friday deal is non-refundable. All sales are final, but rest assured you're getting our best offer of the year!

How long does this one-time Black Friday offer last?

This special Black Friday offer is only available until December 2, 2024, at 11:59 pm PT. After that, this bundle will no longer be available.

Can I purchase The Membership Experience™ or Membership.io separately?

During this Black Friday promotion, the best deal is the bundle. You cannot purchase The Membership Experience™ independent of this bundle. Black Friday deals for Membership.io are available at membership.io/black-friday.

What happens if I’m not ready to start right away?

That’s perfectly fine! You can start The Membership Experience™ whenever you’re ready since you’ll have lifetime access. 

What are the terms of this offer?

Unlock The Membership Experience and one year of Membership.io with our exclusive Black Friday Bundle at a special discounted price, available to new customers. This limited-time offer includes access to our comprehensive membership site-building training and one year of Membership.io Grow Plan. New users must manually activate their Membership.io account by December 31, 2024. Please note that all sales are final and non-refundable. This offer cannot be combined with other promotions or discounts.

I have other questions, comments, and random thoughts. How can I reach support?

Have more questions? No problem, we've got answers. :) You can contact us by emailing help@membership.io. Our team is ready and waiting on standby, and we'll be happy to answer anything we may have missed.
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