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Predictable
Profits

Transform your business from
one-off sales to recurring
revenue with memberships
and subscriptions.
By Stu McLaren
“Stu McLaren's work has had a massive impact across our entire portfolio of businesses, helping us grow from a tiny little one-person business in a 500 square foot apartment to a 7-time Inc. 5000 Fastest Growing Company. Predictable Profits is an absolute must-read book for any entrepreneur seeking to bring predictability to their income and life in a highly-unpredictable world.”
ryan-levesque
Ryan Levesque
#1 National Bestselling Author of "Ask" and "Choose"
“I’ve watched Stu empower countless entrepreneurs to build sustainable, high-impact businesses. In Predictable Profits, he reveals the blueprint for transforming one-off sales into a reliable stream of recurring revenue. It provides everything you need to launch a successful membership site. Stu’s advice has had a tremendous impact on my success, and I know it can help you achieve your business goals too.”
Michael Hyatt
Michael Hyatt
New York Times Bestselling Author, Publisher of the Full Focus Planner
“Stu is a special human. His depth of knowledge when it comes to building a membership-based business is second to none. Even better is his depth of caring and obsession to see others succeed… that’s a lethal combination in the best way possible.”
Dean
Dean Graziosi
Multiple New York Times best selling author and cofounder of Mastermind.com
"If you want to build a successful membership then devour this book! There's no one better to learn from about memberships than Stu. Stu helped me triple the size of my membership in less than a year and over the years has helped me constantly optimize it. This book is going to teach you everything you need to know to build a thriving membership and a recurring revenue stream."
Carrie_Green
Carrie Green
Founder of Female Entrepreneurs Association
"Stu McLaren is the real deal. Working alongside him at Membership.io, I’ve seen firsthand the depth of his expertise in the membership space. He’s helped countless entrepreneurs transform their businesses with memberships, and his insights are practical, powerful, and actionable. Stu is a leader you want in your corner if you’re serious about growth."
Dan-Martell
Dan Martell
Wall Street Journal bestselling author, Buy Back Your Time
"Creating my own community online has been deeply rewarding at many levels. If you've got an inkling to do the same, Stu is both the OG and the cutting edge in this space. This is the book you've been looking for."
Michael Bungay Stanier
Michael Bungay Stanier
Author of The Coaching Habit
"Building a membership business is one of the simplest ways to create consistent, reliable income—and Stu McLaren is the undisputed expert to help you succeed. He combines a proven approach to financial growth with a deep commitment to integrity, values, and lifestyle. Plus, he's an outstanding person all around. If you're ready to let success be easy, start with Stu's brilliant membership strategies!"
Susie Moore
Susie Moore
Author of Let It Be Easy
"Memberships are the magical bridge from month-to-month anxiety to sustainable year-over-year growth, and Stu is exactly who you need to shepherd you across that bridge. Recurring subscription revenue changed my business and my life. For decades, Stu’s been the go-to guy for memberships and now he’s packed all that wisdom into one easy-to-use book. Lucky you!"
Shelley Brander
Shelley Brander
Founder of KnitStars
"Following Stu McLaren's practical and simple strategies, I launched my first membership and added multiple 6-figures in annual recurring revenue to my bottom line (and it's only been 6 months). Thanks to Stu, I'm no longer stuck in perpetual "launch" mode. He has made me fall in love with my business all over again."
Alex Cattoni
Alex Cattoni
Founder of Copy Posse
"After reading Predictable Profits and integrating Stu’s teachings on recurring revenue and memberships into your business, your life and your business will never be the same again. I have been recommending Stu to all Hay House Authors for more than a decade now and I can say all have been blown away by how their business changes for the better when they apply his easy to integrate teaching to their businesses."
Reid Tracy
Reid Tracy
CEO of Hay House
"Stu’s expertise in memberships has been a true game-changer for me. He's helped me grow my businesses with steady, recurring revenue. This book lays out the ultimate blueprint for building a successful membership model in any industry, in any niche. Stu genuinely cares about helping others succeed, and I can’t recommend him enough."
Sarah Williams
Sarah Williams
Author of One Box at a Time
"The membership model isn’t just about revenue—it’s about building a thriving community and creating genuine connections around something you believe in. Stu McLaren shows entrepreneurs how to create businesses that are powerful, profitable, and purpose-driven. His approach emphasizes the power of making people feel seen, heard, and valued in a world that sometimes feels isolating. If you’re ready to redefine wealth through connection and service, Stu’s insights on memberships offer a transformative path forward."
Patrice Washington
Patrice Washington
Founder of the Institute for Redefine Wealth
"What we’ve learned from Stu McLaren has been life-changing. Thanks to his teachings, we built our membership site the right way from the start, resulting in a thriving community of thousands and a stable, recurring revenue stream. If you’re looking to create a successful membership-based business, there’s no better guide than Stu."
scott plaey
Scott Paley
Co-Founder of the Nonprofit Leadership Lab
"I was about to close down my struggling Membership when a friend suggested I connect with Stu McLaren. In clear, actionable steps, Stu teaches exactly how to structure a membership in a way that delivers high value without creating overwhelm. When it comes to growth and retention, he is the best strategist I know. Years later, I have a highly profitable membership, and I can't imagine doing anything else!"
Susan-Bradley
Susan Bradley
Founder of The Social Sales Girls
"If there’s anyone who truly understands what it takes to build a stable, thriving business, it’s my dear friend and mentor, Stu McLaren. His advice has helped me shape my business over the last decade. He really cares about people, and his words have the power to reshape your business into a steady, profitable venture—and a business that brings you joy and provides the impact that you want to make."
Suzi Dafnis
Suzi Dafnis
CEO — HerBusiness Community for Women Business Owners
"In today’s fast-paced market, Stu makes an undeniable case for the power of recurring revenue as the foundation of stability and growth. His approach isn’t just about generating income; it’s about building a loyal, engaged community that turns customers into lifelong advocates. ‘Predictable Profits’ is a must-read for anyone committed to building a business with long-term impact."
Peter Johnston
Peter Johnston (PJ)
Founder, Persephone Investments
"Stu McLaren is known in my world as the membership guy, and for good reason—he has 20 years of experience building successful memberships. I’ve used his teachings to create both low-end and high-end memberships that provide me with recurring revenue all year long. Whether you're just starting or looking to scale, this book will give you the roadmap to make it happen."
Sigrun G
Sigrun Gudjonsdottir
Award winning business coach, best-selling author and international speaker

Order Predictable Profits now
and get 4 free bonus gifts!

LIMITED TIME GIFTS ONLY AVAILABLE WITH PRE-SALE PURCHASES OF PREDICTABLE PROFITS.
GIFT #1
$197 VALUE
THE MESSAGING MAP™
In this training, Stu will walk you through a very simple
process that you’ll use to write your messaging, sales
copy and a whole lot more! And the best part? It will help
you build a deeper connection with your audience.
 
GIFT #2
$47 VALUE
DOWNLOADABLE ACTION GUIDE
Turn insights and ideas from the book into action. This
guide provides easy-to-follow prompts and clear steps
to achieve real results quickly.
 
GIFT #3
$197 VALUE
THE MEMBERSHIP EXPERIENCE™
FOUNDATION MODULE
Dive into the essential building blocks of starting a
successful membership site with this exclusive
foundation module from Stu’s signature training program,
The Membership Experience™.
 
GIFT #4
$119 VALUE
THE FOUNDING MEMBER LAUNCH
CHALLENGE BY MEMBERSHIP.IO (PLUS
EXTENDED 30-DAY TRIAL)
Join the Founding Member Launch Challenge and
kickstart your membership journey. With an extended
30-day trial of Membership.io, you’ll get the tools and
training to grow your membership with confidence.
 

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Stop starting at zero, get
Predictable Profits

WHAT IF YOU COULD STOP CHASING ONE-
OFF SALES AND BUILD A BUSINESS THAT
PAYS YOU CONSISTENTLY, MONTH AFTER
MONTH?
In Predictable Profits, membership expert Stu McLaren
pulls back the curtain on how to create a thriving
membership business that doesn’t just bring in revenue—
but does so predictably. That gives you the freedom and
space to focus on what truly matters, like the people and
causes you care about most.
Plus, this book is packed with real-life success stories,
actionable insights, and all the inspiration you need to build
a membership site that does more than just generate
revenue—it creates financial stability, positive impact, and
ultimate freedom.

Drawing on nearly two
decades of membership
experience, Stu shares:

Three tell-tale signs that you have a perfect market for a membership site
How to effortlessly attract new members—even if you don’t like to “sell”
Why closing your doors will lead to faster and more explosive growth in your membership (especially in the beginning)
A simple blueprint for creating irresistible content that keeps your members coming back for more
What to do in the first 30 days to triple the lifetime value of your members
And SO much more!
Ready to turn what you already know, love, and do into a thriving
online business? This book will show you exactly how.
Stu mobile image

Loaded with examples in virtually
every market you can think

NO FLUFF. JUST REAL STORIES AND REAL
RESULTS THAT’LL INSPIRE YOU INTO ACTION!
Andrew Krauksts
Smart Marketing Success
By moving his courses over to memberships, Andrew quickly ramped up to over $19,500/month and found the stability, time, and freedom he was after. Read Andrew’s thriving real estate membership on page 16.
Bonny Snowdon
Ignite
Bonny is all about creativity – using color pencils to create realistic drawings. On page 40, you’ll hear how her budding art membership took off to 3,000+ members and growing!
Nicholas Wilton
Art2Life Academy
On page 97, you’ll hear how Nick turned his course into a membership, and created the community and ongoing support his artists craved while giving himself the freedom to pursue his own creative work.
Susan Garrett
Agility Nation
Dog agility trainer Susan realized that 95% of her income came from launches.  By switching her business to include a membership site, Susan instantly created a reliable stream of recurring revenue in her business. All that and more on page 110.
Levi
Tony’s Acoustic Challenge
Stu unpacks Levi’s story on page 110. You’ll hear how a musical duo turning a thriving YouTube channel into a super successful membership site. And the best part? They’re having a major impact on a cause they care about!
Sarah
The Framed! Monogram Box™
You’ll meet the “Queen on Subscription Boxes” on page 112. Sarah went from nearly closing the doors on her monogram gift shop to purchasing her family’s dream home - all thanks to her membership..

Who the heck is Stu
McLaren?

STU MCLAREN IS A MEMBERSHIP EXPERT
AND THE CO-FOUNDER OF MEMBERSHIP.IO,
A LEADING PLATFORM SERVING THOUSANDS
OF ONLINE MEMBERSHIP SITES.
With over 16 years of experience in the subscription
industry, Stu coaches and consults best-selling authors,
top-rated speakers, experts, hobbyists, and entrepreneurs
on how to turn their expertise into predictable, recurring
revenue.
Through his signature membership training program, The
Membership Experience™, Stu has helped more than
19,000+ start and grow membership sites. Plus,
Membership.io powers thousands of membership sites.
Stu lives just outside of Toronto, Canada, with his wife and
two kids.

WHAT OTHERS ARE SAYING…

“Stu McLaren's work has had a massive impact across our entire portfolio of businesses, helping us grow from a tiny little one-person business in a 500 square foot apartment to a 7-time Inc. 5000 Fastest Growing Company. Predictable Profits is an absolute must-read book for any entrepreneur seeking to bring predictability to their income and life in a highly-unpredictable world.”
Ryan Levesque
#1 National Bestselling Author of "Ask" and "Choose"
“I’ve watched Stu empower countless entrepreneurs to build sustainable, high-impact businesses. In Predictable Profits, he reveals the blueprint for transforming one-off sales into a reliable stream of recurring revenue. It provides everything you need to launch a successful membership site. Stu’s advice has had a tremendous impact on my success, and I know it can help you achieve your business goals too.”
Michael Hyatt
New York Times Bestselling Author, Publisher of the Full Focus Planner
“Stu is a special human. His depth of knowledge when it comes to building a membership-based business is second to none. Even better is his depth of caring and obsession to see others succeed… that’s a lethal combination in the best way possible.”
Dean Graziosi
Multiple New York Times best selling author and cofounder of Mastermind.com
“If you want to build a successful membership then devour this book! There's no one better to learn from about memberships than Stu. Stu helped me triple the size of my membership in less than a year and over the years has helped me constantly optimize it. This book is going to teach you everything you need to know to build a thriving membership and a recurring revenue stream.”
Carrie Green
Founder of Female Entrepreneurs Association
“Stu McLaren is the real deal. Working alongside him at Membership.io, I’ve seen firsthand the depth of his expertise in the membership space. He’s helped countless entrepreneurs transform their businesses with memberships, and his insights are practical, powerful, and actionable. Stu is a leader you want in your corner if you’re serious about growth.”
Dan Martell
Wall Street Journal bestselling author, Buy Back Your Time
“Creating my own community online has been deeply rewarding at many levels. If you've got an inkling to do the same, Stu is both the OG and the cutting edge in this space. This is the book you've been looking for.”
Michael Bungay Stanier
Author of The Coaching Habit
“Building a membership business is one of the simplest ways to create consistent, reliable income—and Stu McLaren is the undisputed expert to help you succeed. He combines a proven approach to financial growth with a deep commitment to integrity, values, and lifestyle. Plus, he's an outstanding person all around. If you're ready to let success be easy, start with Stu's brilliant membership strategies!”
Susie Moore
Author of Let It Be Easy
“Memberships are the magical bridge from month-to-month anxiety to sustainable year-over-year growth, and Stu is exactly who you need to shepherd you across that bridge. Recurring subscription revenue changed my business and my life. For decades, Stu’s been the go-to guy for memberships and now he’s packed all that wisdom into one easy-to-use book. Lucky you!”
Shelley Brander
Founder of KnitStars
“Following Stu McLaren's practical and simple strategies, I launched my first membership and added multiple 6-figures in annual recurring revenue to my bottom line (and it's only been 6 months). Thanks to Stu, I'm no longer stuck in perpetual "launch" mode. He has made me fall in love with my business all over again.”
Alex Cattoni
Founder of Copy Posse
“After reading Predictable Profits and integrating Stu’s teachings on recurring revenue and memberships into your business, your life and your business will never be the same again. I have been recommending Stu to all Hay House Authors for more than a decade now and I can say all have been blown away by how their business changes for the better when they apply his easy to integrate teaching to their businesses.”
Reid Tracy
CEO of Hay House
“Stu’s expertise in memberships has been a true game-changer for me. He's helped me grow my businesses with steady, recurring revenue. This book lays out the ultimate blueprint for building a successful membership model in any industry, in any niche. Stu genuinely cares about helping others succeed, and I can’t recommend him enough.”
Sarah Williams
Author of One Box at a Time
“The membership model isn’t just about revenue—it’s about building a thriving community and creating genuine connections around something you believe in. Stu McLaren shows entrepreneurs how to create businesses that are powerful, profitable, and purpose-driven. His approach emphasizes the power of making people feel seen, heard, and valued in a world that sometimes feels isolating. If you’re ready to redefine wealth through connection and service, Stu’s insights on memberships offer a transformative path forward.”
Patrice Washington
Founder of the Institute for Redefine Wealth
“What we’ve learned from Stu McLaren has been life-changing. Thanks to his teachings, we built our membership site the right way from the start, resulting in a thriving community of thousands and a stable, recurring revenue stream. If you’re looking to create a successful membership-based business, there’s no better guide than Stu.”
Scott Paley
Co-Founder of the Nonprofit Leadership Lab
“I was about to close down my struggling Membership when a friend suggested I connect with Stu McLaren. In clear, actionable steps, Stu teaches exactly how to structure a membership in a way that delivers high value without creating overwhelm. When it comes to growth and retention, he is the best strategist I know. Years later, I have a highly profitable membership, and I can't imagine doing anything else!”
Susan Bradley
Founder of The Social Sales Girls
“If there’s anyone who truly understands what it takes to build a stable, thriving business, it’s my dear friend and mentor, Stu McLaren. His advice has helped me shape my business over the last decade. He really cares about people, and his words have the power to reshape your business into a steady, profitable venture—and a business that brings you joy and provides the impact that you want to make.”
Suzi Dafnis
CEO — HerBusiness Community for Women Business Owners
“In today’s fast-paced market, Stu makes an undeniable case for the power of recurring revenue as the foundation of stability and growth. His approach isn’t just about generating income; it’s about building a loyal, engaged community that turns customers into lifelong advocates. ‘Predictable Profits’ is a must-read for anyone committed to building a business with long-term impact.”
Peter Johnston (PJ)
Founder, Persephone Investments
“Stu McLaren is known in my world as the membership guy, and for good reason—he has 20 years of experience building successful memberships. I’ve used his teachings to create both low-end and high-end memberships that provide me with recurring revenue all year long. Whether you're just starting or looking to scale, this book will give you the roadmap to make it happen.”
Sigrun Gudjonsdottir
Award winning business coach, best-selling author and international speaker
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