Beyond sharing good article links and lists, how can you build engagement that cements a bond between you and your audience? I’m talking about moving beyond providing “useful” info and more towards them liking you and believing in who you are and what you stand for.
At the end of the day, business is always a transaction between PEOPLE. So in theory, if we can increase that connection with people (on a much more personal level), they are more likely going to want to do business with us.
Sounds basic right?
I thought so… until I analyzed my Facebook posts and realized, I could certainly do more in this area.
That’s when I started looking at what I could do to increase that level of personal communication, connection and openness.
Over a weekend I began experimenting with a few different types of posts on Facebook to see what would truly connect with people. Some worked. Some didn’t.
Given my current audience size I was measuring success in terms of engagement that was beyond normal for what I would typically get when posting something on Facebo
Here are seven post templates that you can model: