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Live virtual event

The Membership
Summit

The online membership event of the year!
There’s no better virtual event to help you discover the membership insights, strategies, and tools that’ll keep you ahead of the curve this year - and for years to come.
Plus, a special celebration 🎂

For membership site owners and
business owners who wish they had one

Imagine a business that not only pays
you month after month but gives you the
freedom to live your life on your terms.
No more hustle. No more one-off sales.
Instead, learn how to build something
sustainable, scalable, and deeply impactful.

This is your fast track to
recurring revenue and
predictable income

Come see the blueprint for creating a membership
business that fuels predictable revenue… even if you’re
starting from scratch.
And join us in celebrating Stu McLaren’s milestone
birthday!
Starting a successful membership isn’t rocket science

It starts with the fundamentals:
Traffic, conversion, and retention

Successful membership site owners go deep on the “big rocks” time and time again — the others, not so
much. When you get hyper-focused on the fundamentals, your membership will take off. But, if you
don’t have a clue, your membership will sputter and stall.
TRAFFIC
Attract attention to you and
your membership.
CONVERSION
Turning your audience into
paying members.
RETENTION
Keeping your members
happy and paying.
GET THE INSIDE SCOOP OF WHAT’S HAPPENING RIGHT NOW, AND STU’S PREDICTIONS FOR WHAT’S TO COME.

Two decades of membership wisdom
distilled down into 3 hours

Stu made his first online sale back in 2004 — over 20
years ago! It was a whopping $7.95 sale that
changed EVERYTHING! Since then, he’s helped tens
of thousands of people start, grow, and scale highly
profitable memberships around their knowledge
and expertise.
As the former co-founder of the world’s leading
membership platform for WordPress, WishList
Member, and now the co-founder of The
Membership Experience™ and Membership.io, there
is no one better to teach you the ins and outs of
membership and subscriptions markets.
During the event, Stu will be sharing his most
powerful insights :
NAIL YOUR IDEA &
PINPOINT YOUR MARKET
Discover three simple indicators that show your idea
or business is primed for a membership.
THE 3 KEYS TO A
THRIVING MEMBERSHIP
When you have your finger on the pulse of these three
levers — your success is all but guaranteed.
THE SECRET TO
MAGNETIC MESSAGING
Craft your Messaging Map™ and come away with
messaging that aligns with your core values and vision.
EFFORTLESS MEMBER
ATTRACTION
Forget slimy sales tactics; Stu’s methods make membership growth feel light, easy, and natural.
THE POWER OF
EXCLUSIVITY
Learning how to authentically limit access to drive
demand, increase conversions, and fast-track your
growth.
WHAT MAKES A “STICKY”
MEMBERSHIP
Best practices for building, nurturing, and engaging a strong community that lasts.
Plus...
The Membership Summit will be jam-packed
with real stories of people using Stu’s
methods to achieve financial success.
You’ll walk away with all the
motivation you need to start today.

MEET THE SPEAKERS

Amy
Porterfield
Online marketing
expert and best
selling author
Alex
Cattoni
Copywriter, speaker
and Founder of
the Copy Posse
Bonnie
Christine
Artist, pattern
designer, and teacher
for creatives.
Susie
Moore
Susie Moore
Former Silicon Valley
sales director turned
life coach & advice
columnist

What’s a birthday bonanza
without some amazing
friends?

Stu’s turning 45, and you’re invited to join the celebration!
Get ready for his most impactful online membership
insights from 25 years in the online business world.
Plus, you’ll also hear from an amazing lineup of incredible
guests, mentors, and industry experts. If you know Stu,
there will be some more surprises you won’t want to miss.

Attend free or celebrate
in style with VIP

FREE ACCESS

  • Access to all live sessions

VIP ACCESS

  • Access to all live sessions
  • Full replay access
  • Done for you summit notes
  • Replay navigator (powered by AI)
  • After party Q&A with Stu
We’re not going to spill all the details, but here’s (Some of)

what you can expect…
Just know that there WILL
be surprises.

It’s just around the corner. Here’s what you can look forward to on February 2, 2025.
AMY
PORTERFIELD
8:30 - 9:00
MASTERING THE ART OF DIGITAL COURSE CREATION
Learn how to turn your expertise into a profitable digital course. Amy breaks down her proven process, from brainstorming course ideas to successfully launching and marketing them to your ideal audience.
AMY
PORTERFIELD
8:30 - 9:00
MASTERING THE ART OF DIGITAL COURSE CREATION
Learn how to turn your expertise into a profitable digital course. Amy breaks down her proven process, from brainstorming course ideas to successfully launching and marketing them to your ideal audience.
AMY
PORTERFIELD
8:30 - 9:00
MASTERING THE ART OF DIGITAL COURSE CREATION
Learn how to turn your expertise into a profitable digital course. Amy breaks down her proven process, from brainstorming course ideas to successfully launching and marketing them to your ideal audience.
AMY
PORTERFIELD
8:30 - 9:00
MASTERING THE ART OF DIGITAL COURSE CREATION
Learn how to turn your expertise into a profitable digital course. Amy breaks down her proven process, from brainstorming course ideas to successfully launching and marketing them to your ideal audience.
AMY
PORTERFIELD
8:30 - 9:00
MASTERING THE ART OF DIGITAL COURSE CREATION
Learn how to turn your expertise into a profitable digital course. Amy breaks down her proven process, from brainstorming course ideas to successfully launching and marketing them to your ideal audience.

This is the shift you’ve been
waiting for

You’ve worked hard building your business — now it’s
time to let your business work for you. Imagine the
stability, the impact, and the freedom that comes with
predictable, recurring revenue.
Whether you’re a seasoned entrepreneur or new to the
idea of memberships, attending this event replay will open
your eyes to what’s possible when you build your dream
membership the right way.

Meet your host (and the
birthday boy)

SINCE 2008, STU HAS BEEN WORKING
INTIMATELY WITH TENS OF THOUSANDS OF
MEMBERSHIP SITE OWNERS.
With over 16 years of experience in the subscription
industry, Stu coaches and consults best-selling authors,
top-rated speakers, experts, hobbyists, and entrepreneurs
on how to turn their expertise into predictable, recurring
revenue.
Through his signature membership training program, The
Membership Experience™, Stu has helped more than
19,000+ start and grow membership sites. Plus,
Membership.io powers thousands of membership sites.
Stu lives just outside of Toronto, Canada, with his wife and
two kids.
Got questions?

WE’VE GOT ANSWERS.

When is this event happening?
This event happened on Sunday, February 2, 2025! You can purchase the replay now.
Is this event really free?
Yes! The Membership Summit was completely free to attend with a general admission pass. If you missed it and would like to watch the replay, you can purchase it now.
How do I access the live event?
The live event has ended, but the replay is available for just $99.
Will there be replays?
Yes! Replays will is available to purchase now for $99.
How do I access the replays and additional VIP benefits?
You’ll get all the event details, including the replays, by email. Replay access is available for purchase. Replays and bonus VIP materials will be delivered two days after the event (on February 4th).
I’m a beginner and I don’t know a lot about memberships. Will this be over my head?
Absolutely not. It only takes one idea to have a massive impact on the trajectory of your membership - whether that’s a new marketing strategy, retention tactic or something else. Plus, hearing from highly successful membership site owners who are just like you can give your membership the edge with strategies, tools and insider wisdom that you can’t get anywhere else.
I already have a successful membership. Is this summit worth my time?
Definitely! Even the most successful membership owners can benefit from fresh strategies, cutting-edge insights, and expert advice. You’ll gain actionable ideas to improve retention, increase conversions, and keep your membership thriving.
Can I invite a friend to join?
Absolutely! The more, the merrier. Share the link to this page so they can purchase the replay as well.
Do I need to have a membership site to benefit from this event?
No prior membership experience is necessary! Whether you’re just getting started or already running a membership, this summit is packed with insights to help you take your next step.
What’s the difference between the Free Pass and VIP Pass?
The Free Pass gives you access to all the live sessions. The VIP Pass includes everything in the Free Pass, plus full replay access, and additional exclusive bonuses.
How long is the summit?
The summit is a 3-hour event packed with insights, strategies, guest speakers, and Stu’s expert advice.
What kind of surprises can I expect?
It’s Stu’s birthday, so you know there will be some fun surprises, giveaways, and exclusive announcements throughout the event!
What is the refund policy for the replay?
The replay is non-refundable and non-transferable.
Have additional questions?
No problem! Drop us an email at help@membership.io
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